Marketing Project Management For Success

Top Events Jamaica is a website and a smartphone app that promotes the best events that Jamaica has to offer.

This is a service that contributes both on a national level by enhancing the tourism product for visitors but also for citizens who want to be aware of all the local events.

With stakeholders from the Ministry of Tourism, the Tourism Enhancement Fund, the Tourism Linkages Network and the Jamaica Tourist Board the success of this initiative was important.

After the contract was awarded there was a lack of accountability from third parties aligned with the project so key actions were not being completed. This affected the timeline of the project on a whole.

McKenzie Williams was asked to come in and overhaul the project management of the campaign and the launch:

-Key Performance Indicators were implemented for each third party to make them accountable for their roles

-A cloud project management system was used to track all actions from team members

-Regular project meetings were held to ensure the project was on track

-App downloads for the service reached 15K in the first month

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Crisis mode was averted and Top Events launched successfully in February 2019.