How we increased B2B sales by 15% for a North American manufacturer of commercial grade displays and digital signage

McKenzie Williams approached Reddie Technology Group with the opportunity to implement Marketing Digital Transformation within their business as they were using more traditional methods of advertising and acquiring leads.

As a leading manufacturer and distributor of commercial electronic displays and outdoor signage, McKenzie Williams saw Reddie Technology Group as a long-term investment and partner which could benefit from digitalising their entire sales lead process for customers in USA & Canada.

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McKenzie Williams provided Thought Leadership in the space of Digital Transformation and after agreeing on the way forward:
-Identified several Saas CRM services for consideration and chose the best option
-Ideated and manually set-up lead generation campaigns in USA & Canada to create an automated sales funnel using FACEBOOK for Business tools
-Integrated the lead generation campaign results and leads into the Saas CRM service‍
-Created automated sequences for lead nurturing before the sales team manually followed up to close deals

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A 15% increase in sales compared to the previous FY