Bolstering the Corporate Social Responsibility story of a major producer of aluminum products
Learn how portraying the "human element" with video storytelling repositioned the image of Noranda Bauxite.
Services
Marketing Communications
Platforms
Video
Project Timeline
2019-2020
Website
Noranda BauxiteIncreased in ROI revenue
Project Overview
NORANDA is a leading North American integrated producer of aluminum products. In other words, Noranda integrates all four stages of the process to convert ore to a finished product:
NORANDA BAUXITE LIMITED (NBL) is a Jamaican private company and is owned subsidiary of Noranda HoldCo that has been operating for 20+ years in Jamaica.
Noranda has been fully committed to their Corporate Social Responsibility programme and has implemented several entrepreneurial and goodwill initiatives in the communities the operate which:
-Provide basic needs like food, water, shelter and education
-Train residents with entrepreneurial skills in order to earn an income
The management team wanted to create a video to showcase and highlight all the work they have done over the years.
Project Execution
A 15 minute script was written, directed, co-produced and edited by McKenzie Williams with on-site supervision.
Results
A 15 minute Corporate Feature was produced which was:
-Distributed to local and regional news stations to be aired
-Used to help manage stakeholder and investor relations positively
